I'm starting with the most costly. Each site has different requirements for books such as the number of reviews and star rating so I will list those as well. Most also charge by genre so be sure to read all requirements and pricing of any site you consider. If the price of Bookbub makes your eyes roll, then skip to the Ereader News Today below. They can be as little as $20 or so.
bookbub - costly, difficult approval
Price: By genre, sales price, & market
The following prices are for their "All Market Regions" option. However, they have options for authors to promote to individually in US, UK, CA, and India.
For example: A Thriller of 99 cents
All Markets: $730
US Market: $540
UK Market: $100
Canada Market: $70
India Market: $20
- The book must be discounted at least 50% (I'm told 99 cent sales do best.) They will NOT promo a book that is normally 99 cents.
- Must be the best price in the last 90 days (They will check to see if you did a free promo or if you raised your price just to drop it again for Bookbub.)
- Error Free - They want professionally edited, error free books with attractive covers.
- Full length books only - A book must be at least 150 pages. It can be a collection of short stories or novellas, but they will not accept an individual novella. Non-fiction must start at 100 pages, cookbooks at 70 pages, middle school books 100, children's books 20 pages.
- The same book will not be promoted more than once every six months. The same author will not be featured more than once every 30 days.
Finally, even if you meet all this requirements, your book can stil get rejected. I know some authors who have changed their book covers, had the books re-edited, and resubmitted their books over and over without acceptance. The sites do not tell you why a book is rejected, so it is difficult to fix something if you don't know what it is.
What's the Upside?
I've had authors tell me they paid $800 for a one day Bookbub promo, yet made $2400 in sales for that one day. Sales generally increased for the book the rest of the week. Several told me the sales in their other books increase the first couple of weeks. One author then took the profits and invested it in a Bookbub promotion of her other books. The result was that she was placing her name and brand in front of readers repeatedly and she increased sales across the board. Also, I like the choice of markets. I can't afford $700 right now for all markets, but doing Canada or India will help my exposure and my wallet.
Whats the downside?
Obviously the price is one. Another is not knowing why your book is rejected. For authors with only one book this might not be a good choice because once the reader by your book, you have no other book to offer them. You also do not get to choose the promo day, they do. Some days do better than others.
Click "Read More" to learn about AFFORDABLE sites such as Ereaders News Today, The Fussy Librarian, and BookGoriila
ereader news today - affordable, moderate difficulty
Price goes by genre and sales price - $20+ or "Book of the Day" for $60
- Must be available on Amazon
- Free or on sale; WILL promote books that are permanently 99 cents
- Full length book of 125 pages; Non-fiction, children's, cookbooks no minimum
- Not on ERNT in last 90 days
- Attractive covers
- Professional editing/formatting
- Positive reviews - No minimum, yet reviews are considered
- Prefer books that have large discounts
- Erotica not accepted
Book of the Day puts your book at the top of the email list, as well on the website where all visitors will see it. It is also posted on their facebook page and twitter.
You cannot pick the promo day. One author friend of mine was placed on a major holiday and her results were terrible. In my opinion, there is no downside to a $20 promo that gets your book in front of thousands of readers. The site says "Do not submit your book more than 30 days before the promo day" yet, I was not offered a way to select a date. I set my promo price date once I received it from ERNT. This makes it a little more difficult to arrange promos on multiple sites.
the fussy librarian - affordable,
Pricing: Goes by genre, $10+
- Must have 10 reviews on Amazon or B&N with a rating of 4.0
- If you have 20 reviews, must have a rating of 3.5
- If your reviews are split between Amazon Markets (UK, US, etc) you can be approved
- Must be priced $5.99 or less
- New Releases or Pre-Orders - Author must have 50 reviews on another book with at least a 4.0 rating
Offers 25% off for up to two addition genres on the same book
Offers 25% off of the price for a second or third book promo
Offers a link to Goodreads for $1
Offers free reminder to schedule future ads
By not putting my book on sale, I think I limited myself. I plan to reduce the price to 99 cents for future ads. I had hoped to use them for my new release, but since Tower of Tears has 41 reviews and Newborn Nazi has 35, I'm not eligible for that option.
Book gorilla - affordable,
Pricing: By genre & book price $40 - $140
They offer a "starred" option which puts your book in the top 12 of 25 titles emailed to its readers. The price for the star is $100
Frequency- Will not promote book more than once every 14 days
Price- Free - $3.99 (prefers free or lower prices)
Will reject less than 4.0 stars or less than 5 reviews on Amazon
Minimum of 100 pages (excluding non-fiction, childrens, etc)
Will accept erotica
Will accept new releases from authors of "highly rated books"
Offers a free author page that promotes your books linked to Amazon. They did get my genre of one book wrong, and they did not list one of my books as a Kindle Unlimited book, however, it is still free advertisement. Plus, it is creating SEO back links to my books, increasing the rating on Google. However, I'm not convinced this actually drives any sales or traffic to my sites (they do post my facebook, twitter, email, etc). This has yet to be determined. They also wanted me to promote my page there, so that I could drive traffic to their site. Why would I want to send people to them, when I'm trying to get people from them?
Visit my BookGorilla Page